Are You Customizing Your Google Analytics Report?
Written by: Eileen Lonergan
Yesterday I sent out a newsletter on the topic of your Google Analytics Dashboard. I received some feedback which has made me revisit what I wrote and offer some clarification. For regular readers, I apologize for the duplicate content, but maybe you will find this post is more clear than what I emailed you yesterday.
First, Google Analytics is the industry standard for tracking visitors to your self hosted website. You can easily register for an Analtyics account, get a little bit of code, which you place on your website and the tracking will begin. Google tracks everything from number of visitors your site receives to the town where they are visiting from, types of devices, browsers used, and a whole bunch of data points that can keep you digging and analyzing for hours.
When you sign into Google Analyitics there is a default reporting dashboard. This basic dashboard is fine, but the real interesting information comes when you do a little digging, by putting the data that is most pertinent to you in your custom dashboard you are able to save time and stay focused on your primary areas of interest.
I want to show you how to customize your Google Analytics dashboard.
First, considerations for your Custom Analytics Report:
- Your website should have a purpose and goals, so put those factors into your dashboard for easy access.
- You also may want to keep an eye on what is trending. For example, you may be getting most of your visitors from desktops, but are mobile visitors on the rise? You may need to Go Mobile asap.
- Where is your traffic coming from, both virtually (Facebook, Google or other websites) and geographically (Country, State, Town)
Second, what type of site do you have, if you are a blogger show key blogging metrics:
- most popular posts
- how people find you, and
- where is the origin of your inbound links
If you have an e-commerce site show:
- Visits & Revenue
There are platforms that have created Google Analytics Dashboard Templates for your use, which are based on website categories. A few sources of dashboard templates are:
- Dashboard Junkie
- Trovatten has a great dashboard for SEO focused sites
- Or check out this post 10 Useful Google Analytics Dashboards from econsultancy
- Small Business Owners will find this dashboard valuable
All you need to do to integrate these reports into your Analytics is click on the link of the report you wish to import into your Analytics account, (sign into Analytics) and the dashboard will be installed and your data is curated and presented.
Look for your new report under Dashboard on the left hand side of your screen.
If you prefer to create your own customized dashboard, no problem. Navigate through the metrics that are important to you. When you find one that you want to track on a regular basis look at the top of the screen and click Add to Dashboard.
I created a simple video to show you the steps for creating a Custom Analytics Dashboard.
What do you like to see in your reports? How often do you check analytics? Another interesting discussion is how you modify content based on your Analytics report. If you see a lot of activity around a particular category topic do you write more on that topic?
Let me know how you are using Analytics and if I can help at all.
Photo Credit of customized sunglasses: Bande à part