Tuesday, August 27th, 2013
Written by: Eileen Lonergan
Yesterday I sent out a newsletter on the topic of your Google Analytics Dashboard. I received some feedback which has made me revisit what I wrote and offer some clarification. For regular readers, I apologize for the duplicate content, but maybe you will find this post is more clear than what I emailed you yesterday.
First, Google Analytics is the industry standard for tracking visitors to your self hosted website. You can easily register for an Analtyics account, get a little bit of code, which you place on your website and the tracking will begin. Google tracks everything from number of visitors your site receives to the town where they are visiting from, types of devices, browsers used, and a whole bunch of data points that can keep you digging and analyzing for hours.
When you sign into Google Analyitics there is a default reporting dashboard. This basic dashboard is fine, but the real interesting information comes when you do a little digging, by putting the data that is most pertinent to you in your custom dashboard you are able to save time and stay focused on your primary areas of interest.