Search Engine Optimazation

by eileen on March 2, 2010

I had two calls last week from people asking about Search Engine Optimization.  SEO is an art/industry all its own – but there are three elements that I build into each clients site, which is the best place to begin your SEO efforts.

First, Page Titles: The name at the top of your web page that describes your business: Each title should be different and relevant to each page – keyword research is very helpful to insure you are using the most searched for terms.

page title

Second, Meta Descriptions: the copy that will show up under your Page Title in the search listings.  These need to relate to the text on the web page – each description needs to be different and accurate.

For this example I Googled “Marion MA Specialty Bakery”:

meta description

Third, Keywords: these tell the search engines what is on your page:

On my homepage I would use the keywords such as: web designer, internet marketing, social networking, AdWords Specialist, Southeastern MA web specialist

You may want to read the article I wrote on the difference between search engine optimization vs. search engine marketing.

If you need help with search engine optimization or integrating the internet into your business, give me a ring, 508-317-3755, send me an email, or follow me on Twitter.

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Gold Medal Client Jim Craig

by eileen on February 16, 2010

Jim CraigI have just finished a new website for 1980 USA Olympic Hockey Team goalie Jim Craig. Some of you may not know that after the Olympics Jimmy transitioned his gold medal success into an award winning career in sales. Today he travels the country as a motivational speaker sharing his Gold Medal Strategies for Success.

I loved working on this project because we were able to incorporate all areas of the internet.  I, along with the technical support of my friends at Expand2Web designed a new website, set up a Facebook Fan Page, created a YouTube Channel (Jim Craig Channel 30 in honor of his Olympic number) and set up a newsletter strategy (Jim was already Twittering!).

If you need help with website design or integrating the internet into your business, give me a ring, 508-317-3755, send me an email, or follow me on Twitter.

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Twitter: Are You Fun to Follow?

February 3, 2010

I just finished this article that my friend Nancy (who writes a great blog – KOGIWU) passed along, Are You Fun to Follow on Twitter?
Now everyone’s idea of fun is different of course, but by writing creative, engaging snippets that give your followers a laugh, pause for thought or some value added knowledge is the [...]

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Pope’s Message to Priests: We Must Blog

January 24, 2010

I just read this article on a blog that I follow, Mashable, The Social Media Guide and found it so compelling I wanted to share it with everyone.
Pope Benedict XVI has a message for priests of the Catholic Church: they must proclaim the gospel by not only having a website, but by blogging [...]

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Word Counter

January 17, 2010

One of the most challenging elements of writing copy is to effectively get your point across with a minimal amount of words.   Wordcounter ranks the most frequently used words in any given body of text.
This completely analytical tool points out what words you overuse or helps you to find keywords from a document.  It is [...]

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Custom Window Products Web Design

January 6, 2010

My most recent web design project was for Custom Window Products in Mattapoisett, MA.  I was called in to brainstorm on-line marketing options, when we decided that the whole site was ready to be re-upholstered.
I wanted to showcase as much work as I could for the clients, a Hunter Douglas Dealers & Master Installers, who [...]

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Wiring Yourself for Success

December 27, 2009

As I have mentioned before, I love a year in review, which is a natural evolution to prepping for the year to come.  One of the people I follow on Twitter posted this article by Chris Brogan, Wiring Yourself for Success.
The gist of the article is to write your three words for the upcoming [...]

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What’s Searched on You Tube

December 17, 2009

This is a complete re-post from Google’s Blog – I thought it was interesting.  I have always been a fan of the “Year in Review” and this sums up what was on the Most Watched List.
What you watched and searched for on YouTube in 2009
Posted: 16 Dec 2009 08:12 AM PST
(Cross-posted from the YouTube Blog)
This [...]

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Twitter

December 15, 2009

People keep asking me about Twitter.  What is the big deal and why bother?  Well, it is a big deal, as it is another (free) venue for your message.  The people out there who are Twittering are interested, engaged and early adapters, all excellent characteristics in a  potential client. I just read this post from [...]

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Writing Copy for the Web

December 6, 2009

Web Design and Internet Marketing Tips by Eileen Lonergan: Writing for the search engines.

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Are The Search Engines Finding Your Site?

November 24, 2009

There is a simple way to see if Google is finding your site in the search engines.  In the Google search bar type site:yoursitename.com.
This is an important test for a few reasons:

Is your site getting crawled?  If not then you will never move up in the organic ranks ie – none of your potential customers [...]

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You Tube for Search

November 19, 2009

Web Design and Internet Marketing Tips by Eileen Lonergan: You Tube as a Search Engine and Marketing Tool.

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Web Design

November 17, 2009

I just finished designing a website for Under the Tree Foundation, which is an organization that provides teen members of the Dorchester Boys and Girls Club with gifts at the holidays.
UTTF was founded by Duxbury teen, Jonathan Woods, so I wanted to make sure that the site was youthful, masculine and acknowledged Christmas, yet not be too [...]

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Start Ups on the Web

November 15, 2009

I just finished an article in the Investors Business Daily (IBD), entitled A Knack For Stirring Startups On The Web, which stuck a few cords with me that I would like to share.

The article focuses on two women who started an online bakery, which I love because I have created a website for Flour Girls [...]

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Google 7 Pack

November 7, 2009

This past Monday Google replaced the familiar local map that appears at the top of organic search results with 7 listings instead of 10.  The prestigious 10 pack that so many had worked diligently to break into is now even more exclusive, quickly coined the Lucky 7.
My friend Don Campbell of Expand2Web wrote an excellent [...]

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Search Engine Optimization

November 2, 2009

What is SEO?

Search Engine Optimization is the process of improving the ranking of a website within the search engines via a natural (unpaid) process.

It is attractive for websites to have a higher organic (unpaid) ranking with a search engine (ie Google, Yahoo! and Bing), as the higher your website appears in the search results, the [...]

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Made to Stick

October 26, 2009

Recently my friend Don Campbell of Expand2Web mentioned in his blog that he was reading the book Made to Stick.  The book takes on the question, why do some ideas thrive while others die and how do we improve the chances of worthy ideas? “Made to Stick is a book that will transform the way [...]

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SEO vs. SEM

October 23, 2009

Twice this week I have been in two conversations where people were unclear of the differences between SEO and SEM.  Search Engine Marketing (SEM) refers to the paid ads that you see on websites, commercials, banner ads, or the ads at the very top of the page, or along the right hand side of a [...]

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Branding Trends for 2010

October 20, 2009

One of the blogs I regularly read is Marketing Charts, recently I came across this post, 10 Branding Trends for 2010: Value is the New Black.  Of course I was motivated to read, simply because of the title; however the point of view and information is very compelling.

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Marketing in Your Email Signature

October 16, 2009

A simple, straightforward marketing opportunity is to utilize the signature box on your email correspondence to direct people to your website.   This practice serves two purposes, it allows your clients to click straight from an email onto your website and it provides exposure of your business to your anyone that you email.  I even added [...]

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Local Search

October 15, 2009

Having a website gives credibility to your business, if consumers can’t find your business then the process of building a site and the expenses incurred are simply a waste.  This 15 second video shows you what a local search is.
Give me a ring, or send me an email, and I will help you get your [...]

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Newsletter Strategies

October 14, 2009

Web Design and Internet Marketing Tips by Eileen Lonergan: What makes a strong newsletter.

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Tiny Url

October 10, 2009

How to take a long url string and make it tiny using Tiny it. Web Design and Internet Marketing Tips by Eileen Lonergan.

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Considerations When Redesigning A Website

October 9, 2009

Things to think about when building or redoing your website:

Is your site for existing customers or would you like to use the site to build your customer base?
Is it search engine friendly?
If your business had a voice or a personality what would it sound like/look like?
Will you have the ability to make changes once it [...]

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Applications for Your Brand’s Facebook Page

October 8, 2009

Suggestions by Southcoast MA web designer and internet marketing specialist Eileen Lonergan for utilizing Facebook applications.

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What is a Browser?

September 13, 2009

I read this post on Google’s blog and I think that it is a very simple explanation of  a browser and what that means to you as a user of the internet.
What is a browser?
I’ve been trying to explain to my mom for months what a web browser is, with little luck. After a few [...]

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