21 Feb February 21, 2015

My Curated List of Top Free Resources for Web Design

Eileen Lonergan 7 web design
free website design tools

We all like free stuff.  If you are just getting your feet wet as a website designer, or if your business is in start up mode, saving every penny helps.  Or, if you are like me, or most of my clients, you often like to see things before you purchase (there are a lot of mind […]

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14 Feb February 14, 2015

Color Tools for Your Next Web Design Project

Eileen Lonergan 4 WordPress Design
color design tools

I have mentioned my buddy Mike formally known as Michael the Tech Guy before and thanks to him we are bringing you a post on color. Mike and I grew up together and were assigned as partners as Photographers for our high school Yearbook decades ago. We may have been an unlikely match up, but our […]

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Customize Divi Site | Divi Booster

First things first.  If you leave a comment you have a chance to win the plugin for FREE or  if you sign up for the Developer of the Plugins email list you will get a discount.  (Note: the winner has been announced and notified.  She is delighted.  Keep commenting, I love it!) I have had […]

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31 Jan January 31, 2015

Do’s and Don’ts for Websites

Eileen Lonergan 2 WordPress Design
web designs | wordpress designer | boston

Note: The infographic below, while super helpful, has typo’s.  I apologize.  I am leaving it on my blog because, heck we all make mistakes now and again, and for me, the value outweighs the negatives.  Thank you to my helpful readers who pointed this out.   I appreciate the feedback and I VALUE YOUR READERSHIP […]

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Divi Theme for WordPress

Gosh, I hope that I am using the correct words to explain what I am trying to show you.  By default the Divi Theme uses huge images to go along with your blog posts.  For one particular client I wanted to style the blog to have more of a traditional look – smaller images to […]

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After the recession hit in 2008 and marketing budgets around the world collapsed, there were a few people who predicted the worst. Marketing budgets were totally decimated, slashed beyond recognition, and thousands of marketers were suddenly back on the job or client search. Some people predicted that they would never recover. For a while this […]

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website launch | wordpress website designer

I love to launch. If getting your site done and out there for the world to see isn’t a priority, I am not the girl you should work with. Saying that, there are a lot of small details that you need to be mindful of, or you will be launching an unfinished product to the […]

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Internet Marketing

Does Kelly Rippa Need to Be In Every Commercial I Watch? Maybe. On paper I land right into the target market of: women 25-54, mother, employed, college degree.  I guess Kelly Rippa is the person that the ad agencies have determined is the best spokesperson for that target market and will be the person who […]

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12 Jan January 12, 2015

The New Face of SEO

Eileen Lonergan 6 SEO
penguin | seo in 2015

I have hit my tenth anniversary of working in search engine optimization. That makes me either a relic or a sage, let’s go with sage. What has always been the same in SEO: Good content wins always. Sites with regularly updated content rank higher for more keywords than those that sit untouched. Navigation is the […]

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Pro Tip for The Divi Theme

Set and forget is really the best way to go for many WordPress features.  Freelance Marketing Manager Alison Simons sent me an email after she had been searching around her Divi theme dashboard trying to find where she could make the simple change from 2014 to 2015 on her website.  It takes about one minute […]

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Well it’s been a few weeks since my last article here on Eileen’s blog and so we wanted to make this a good one. One of the many features of the Divi Theme by Elegant Themes is the custom header layout options. I love them all. But lately I had been wanting to do something […]

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Divi Theme for WordPress

One problem that seems to come up often is that the Divi section height is too large, or there is too much padding below your text between sections or modules. This is simple to correct and there are a few things to check. One, make sure that you don’t have unused Text Modules in your […]

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04 Jan January 04, 2015

Starting Fresh ONE Thing To Do Today

Eileen Lonergan 10 Entrepreneurs
old ways won't open new doors

I know that technically today isn’t the first of the year, but for many it is the first day we are back with all of the vim and vigor we promised ourselves just a few days ago. So here we go, A Game time! Just getting one thing done is often all we need to […]

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tax write offs for small business | Eileen Lonergan

First, run all of these buy your accountant. I wanted to share this with all of you, because I know a good deal of my readers own their own small business and I thought it would be helpful. I am really lucky, my husband is my Financial Advisor, and before I even considered myself “in […]

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02 Jan January 02, 2015

Classic Marketing vs Digital Marketing

Eileen Lonergan 0 Internet Marketing
classic marketing vs new

How are you handling your marketing? As with most projects / processes a blend of old and new is probably the best idea – but if you aren’t incorporating any of the items from the right side of this diagram, you are missing the marketing boat. My favorite difference is the spontaneous vs scheduling.  If […]

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30 Dec December 30, 2014

Plank Challenge – Are You With Me?

Eileen Lonergan 4 Entrepreneurs
plank challenge

All right, this is it, a public declaration of one of my 2015 goals – improved fitness. I took a poll and 98% said that they shared this goal – so want to go for it together? I just finished reading the book Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance […]

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28 Dec December 28, 2014

How to Get the Biggest SEO Bang Out of Your Content Marketing

Eileen Lonergan 2 SEO
climbing the seo ladder

Anyone who creates content knows to pump it out to the standard: Facebook, LinkedIn, Twitter, Google+, if you are clever you will create a graphic over in Canva which will give you something to Pin to a board over on Pinterest. If you stop there you are missing the SEO boat.  A key to climbing […]

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11 Dec December 11, 2014

Setting Goals for Your Web Design Business

Eileen Lonergan 6 Entrepreneurs
Setting Goals for Your Web Design Business

I love a year in review, which if you have been a reader here for a while, you know.  Last year I told you to watch out for Alison Levine, author of On the Edge: The Art of High-Impact Leadershiphit the New York Times Best Seller List, In 2010 I gave you what was most […]

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07 Dec December 07, 2014

A Chance to Win!

Eileen Lonergan 2 WordPress

Mike Killan of Sell Your Service got in touch with me via the Divi Theme Facebook Page and asked if I would be a guest on his podcast, why YES, of course I would! I love getting the chance to speak with new people about their businesses, answering questions really makes you think about your […]

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02 Dec December 02, 2014

Office Decor

Eileen Lonergan 2 Just for Fun
office decor

In an age where you can run your digital empire from your cell phone, on a subway, in the middle of the night, makes the concept of “office” seem completely unnecessary. So if you have mastered the 4 Hour Work Week and are living the nomad working from the road lifestyle, I bow down to […]

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