I had two calls last week from people asking about Search Engine Optimization. SEO is an art/industry all its own – but there are three elements that I build into each clients site, which is the best place to begin your SEO efforts.
First, Page Titles: The name at the top of your web page that describes your business: Each title should be different and relevant to each page – keyword research is very helpful to insure you are using the most searched for terms.
Second, Meta Descriptions: the copy that will show up under your Page Title in the search listings. These need to relate to the text on the web page – each description needs to be different and accurate.
For this example I Googled “Marion MA Specialty Bakery”:
Third, Keywords: these tell the search engines what is on your page:
On my homepage I would use the keywords such as: web designer, internet marketing, social networking, AdWords Specialist, Southeastern MA web specialist
You may want to read the article I wrote on the difference between search engine optimization vs. search engine marketing.
If you need help with search engine optimization or integrating the internet into your business, give me a ring, 508-317-3755, send me an email, or follow me on Twitter.
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