31 Jan January 31, 2015

Do’s and Don’ts for Websites

Eileen Lonergan 0 WordPress Design
web designs | wordpress designer | boston

I actually think this list nails a website building project pretty perfectly. Personally, I think navigation is the most important thing to consider. People need to know where to go and want to find information quickly on any site they visit. I still believe in the Home link belongs on the nav bar. Use this […]

Read more
Divi Theme for WordPress

Gosh, I hope that I am using the correct words to explain what I am trying to show you.  By default the Divi Theme uses huge images to go along with your blog posts.  For one particular client I wanted to style the blog to have more of a traditional look – smaller images to […]

Read more

After the recession hit in 2008 and marketing budgets around the world collapsed, there were a few people who predicted the worst. Marketing budgets were totally decimated, slashed beyond recognition, and thousands of marketers were suddenly back on the job or client search. Some people predicted that they would never recover. For a while this […]

Read more
website launch | wordpress website designer

I love to launch. If getting your site done and out there for the world to see isn’t a priority, I am not the girl you should work with. Saying that, there are a lot of small details that you need to be mindful of, or you will be launching an unfinished product to the […]

Read more
Internet Marketing

Does Kelly Rippa Need to Be In Every Commercial I Watch? Maybe. On paper I land right into the target market of: women 25-54, mother, employed, college degree.  I guess Kelly Rippa is the person that the ad agencies have determined is the best spokesperson for that target market and will be the person who […]

Read more
12 Jan January 12, 2015

The New Face of SEO

Eileen Lonergan 6 SEO
penguin | seo in 2015

I have hit my tenth anniversary of working in search engine optimization. That makes me either a relic or a sage, let’s go with sage. What has always been the same in SEO: Good content wins always. Sites with regularly updated content rank higher for more keywords than those that sit untouched. Navigation is the […]

Read more
Pro Tip for The Divi Theme

Set and forget is really the best way to go for many WordPress features.  Freelance Marketing Manager Alison Simons sent me an email after she had been searching around her Divi theme dashboard trying to find where she could make the simple change from 2014 to 2015 on her website.  It takes about one minute […]

Read more
centered-logo-in-divi1200x627

Well it’s been a few weeks since my last article here on Eileen’s blog and so we wanted to make this a good one. One of the many features of the Divi Theme by Elegant Themes is the custom header layout options. I love them all. But lately I had been wanting to do something […]

Read more
Divi Theme for WordPress

One problem that seems to come up often is that the Divi section height is too large, or there is too much padding below your text between sections or modules. This is simple to correct and there are a few things to check. One, make sure that you don’t have unused Text Modules in your […]

Read more
04 Jan January 04, 2015

Starting Fresh ONE Thing To Do Today

Eileen Lonergan 10 Entrepreneurs
old ways won't open new doors

I know that technically today isn’t the first of the year, but for many it is the first day we are back with all of the vim and vigor we promised ourselves just a few days ago. So here we go, A Game time! Just getting one thing done is often all we need to […]

Read more
tax write offs for small business | Eileen Lonergan

First, run all of these buy your accountant. I wanted to share this with all of you, because I know a good deal of my readers own their own small business and I thought it would be helpful. I am really lucky, my husband is my Financial Advisor, and before I even considered myself “in […]

Read more
02 Jan January 02, 2015

Classic Marketing vs Digital Marketing

Eileen Lonergan 0 Internet Marketing
classic marketing vs new

How are you handling your marketing? As with most projects / processes a blend of old and new is probably the best idea – but if you aren’t incorporating any of the items from the right side of this diagram, you are missing the marketing boat. My favorite difference is the spontaneous vs scheduling.  If […]

Read more
30 Dec December 30, 2014

Plank Challenge – Are You With Me?

Eileen Lonergan 4 Entrepreneurs
plank challenge

All right, this is it, a public declaration of one of my 2015 goals – improved fitness. I took a poll and 98% said that they shared this goal – so want to go for it together? I just finished reading the book Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance […]

Read more
28 Dec December 28, 2014

How to Get the Biggest SEO Bang Out of Your Content Marketing

Eileen Lonergan 2 SEO
climbing the seo ladder

Anyone who creates content knows to pump it out to the standard: Facebook, LinkedIn, Twitter, Google+, if you are clever you will create a graphic over in Canva which will give you something to Pin to a board over on Pinterest. If you stop there you are missing the SEO boat.  A key to climbing […]

Read more
11 Dec December 11, 2014

Setting Goals for Your Web Design Business

Eileen Lonergan 6 Entrepreneurs
Setting Goals for Your Web Design Business

I love a year in review, which if you have been a reader here for a while, you know.  Last year I told you to watch out for Alison Levine, author of On the Edge: The Art of High-Impact Leadershiphit the New York Times Best Seller List, In 2010 I gave you what was most […]

Read more
07 Dec December 07, 2014

A Chance to Win!

Eileen Lonergan 2 WordPress
winner

Mike Killan of Sell Your Service got in touch with me via the Divi Theme Facebook Page and asked if I would be a guest on his podcast, why YES, of course I would! I love getting the chance to speak with new people about their businesses, answering questions really makes you think about your […]

Read more
02 Dec December 02, 2014

Office Decor

Eileen Lonergan 2 Just for Fun
office decor

In an age where you can run your digital empire from your cell phone, on a subway, in the middle of the night, makes the concept of “office” seem completely unnecessary. So if you have mastered the 4 Hour Work Week and are living the nomad working from the road lifestyle, I bow down to […]

Read more
gift guide for web designer

I put together this huge list of options for you to choose from for the web designer on your list. If you are like me, you would rather go to the dentist and have your wisdom teeth put back into your head than brave a trip to the mall, so all of these items can […]

Read more
21 Nov November 21, 2014

CSS Cheat Sheet for Dummies

Eileen Lonergan 0 WordPress Design
Pro Tip for The Divi Theme

I have been doing the web design gig for a while now, and I have not gotten tired of it (yet) because every day things are changing. When I started, even with WordPress, I had to create image files in Photoshop to upload (via ftp) to change the background color of nav bar. Even though […]

Read more
14 Nov November 14, 2014

Add Icon Fonts To Your Main Menu

Geno Quiroz 6 WordPress Design
add-icon-to-menu-1200x627

Adding Icon Fonts to your website has never been easier thanks to Awesome Fonts and the folks over at BootstrapCDN. They have made it possible to import over 479 icons to your website with a single line of code. You no longer have to download or install anything! WooHoo. You can do your happy dance […]

Read more