Eileen Lonergan

I heard the term Brand Ambassador for the first time this week and just love it.  It sounds very official, yet it is so basic and simple – someone representing your brand in a positive way and spreading the message to the rest of the world (or your town, depends on how global you are feeling).

The trick is getting your own team of Ambassadors to help build your business.

• Simple.  Use the resources you already have in place, blogs, social media, LinkedIn, etc  a wonderful base of Brand Ambassadors.
• Ask.  I am amazed at how responsive people are when you simply ask, “if you like my work would you tell your friends”.
• Give people stuff.  Within your target market or group of best clients, give them a reward, t-shirt, water bottle, cookie, whatever will resonate with your core group and get them to talk about “the brand” to their friends.

To begin your journey as a Brand Ambassador, please post this to Facebook, Twitter or anyplace else you think would be helpful, I would love a few new clients!

If you need help with integrating the internet into your business or figuring out how to build your business, give me a ring, 508-317-3755 or send me an email.

Tags: Blogging, Brand Ambassador, branding trends, Eileen Lonergan, Southcoast MA internet marketing

This entry was posted on Saturday, March 27th, 2010 at 5:21 pm and is filed under Blogging, Branding, Twitter. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.