Eileen Lonergan

You have heard me say it before, get a Facebook Fan Page, and since you are compliant, you did, now what?

Last week I came across a few articles on Facebook fan engagement, my favorite article was on Mashable.com, here are the highlights:

1.  Ask your fans their opinion – Chocolate or Vanilla, Summer or Winter Olympics, Curtains or Blinds?

2.  Test Their Knowledge – a little quiz, people seem to love this.

3.  Pair Promotions with Content – Before the Super Bowl, the NFL ran a How Well Do You Know the NFL? quiz, with one lucky participant selected to receive a $50 gift card to NFLshop.com. Over 10,000 people took the quiz. If you estimate that each participant has 200 friends, that’s a possible two million impressions in the news feed with a relatively small giveaway.

4.  Thank Your Fans – a spontaneous shout out or  unexpected treat will build loyalty.

If you need help with integrating the internet into your business or setting up a social media strategy, give me a ring, 508-317-3755, or send me an email.

This entry was posted on Monday, March 22nd, 2010 at 8:55 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.