Eileen Lonergan

I had to have the iPad, I really don’t know exactly how I am going to use it, but I couldn’t even imagine not having one.  Typically I am not an early adapter, but this product grabbed my attention in a powerful way.

As I was waiting for the coveted item to arrive I happened to listen to a Podcast by Mitch Joel where he interviews Sally Hogshead, author of Fascinate, Your 7 Triggers to Persuasion and Captivation.  This got me thinking, What are my fascination triggers and how can I use these strategies to build a more successful business pitch.

Hogshead’s fascination points are: mystique, alarm, lust, prestige, power, vice and trust

By hitting the right triggers you can make your product become fascinating.  It feels is risky to be a polarizing force, but middle of the road certainly wouldn’t have gotten me to shell out for a product that I didn’t even understand its full capabilities.

I am working on making things more fascinating, any suggestions or success stories?

Tags: Eileen Lonergan, fascinate, ipad, Mitch Joel, Sally Hogshead, Southcoast MA internet marketing, Your 7 Triggers to Persuasion and Captivation

This entry was posted on Monday, June 14th, 2010 at 9:06 pm and is filed under Branding, business books, Mitch Joel, Sally Hogshead. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.