While training for a road race a while back I spent a good deal of time listening to podcasts. I am a big fan of Mitch Joel, and I found the podcast, How to be a Sales and Marketing Lion to be both informative and motivational. The conversation between Mitch and Marcus Sheridan offers some serious strategies for blogs and digital marketing. I really appreciate it when after you listen to a podcast or read a blog post you leave with action items that you can actually implement.
Here are my primary take-aways from the post:
- Educational Marketing works. Take your most frequently asked questions and turn them into blog posts.
- Each potential sales email you send is wasted if you don’t include 2-5 pieces of content (links to blog posts or white paper attachments).
- There is huge potential in a content marketing | educational marketing strategy – the only people who are really doing this successfully are social media marketers. Look what Gary V. did for wine & spirits or Marcus Sheridan in pools. You can do this for your quick oil change business, dental practice or kite boarding school.
- Marcus also discusses how to develop and educational marketing (ie content marketing) strategy when you are part of a sales team. Sharing the work load is often less overwhelming than taking on the task yourself.
You may decide that hiring a copywriter to help execute a content marketing plan makes sense for your business. Check out this infographic on hiring copywriters. If you are creating content as an organization, MessageSherpa is a cool online platform to share and exchange content with one another and to then easily build and distribute that information to your customers via email or your social networks.
Have you embraced content marketing? How is it working, what are your stumbling blocks? Are you just using the content on your blog or are you repurposing it in white papers, newsletters or videos?