Blogging | Content Marketing

content marketing | eileen lonerganContent marketing, is the phrase associated with creating and distributing relevant and valuable content on your website to attract, acquire, and engage aspecific target audience – with the purpose of driving traffic to your website and converting site visitors to clients.

Every small business has quality content to share with their customers: FAQ’s, new business, new merchandise, updated services or events.  Blogging is a way to communicate with not only your customer base, but with search engines.

The search engines, (Google and Bing), love new content, it sends a signal that your website is not dormant and your site will climb the rankings.  It also gives you the opportunity to rank for a broader scope of keywords and phrases (long tail searches).  A higher ranked website is the online equivalent of moving from a quiet corridor in the mall to the main thoroughfare.

I will get your business exposure on the internet and in the minds of consumers.  Call 508.317.7355 or write to begin the discussion of your business and how online communication can be your most powerful tool.