Eileen Lonergan

Recently I began working with a new client on her company newsletter. This led me to analyze the email newsletter strategies for one of my existing clients the Anne Cain Golf Academy in Amelia Island Florida.

I wanted to share with you some tips for email communications that I feel contribute to Anne’s success:

• Strong writing – Anne is a clear communicator.
• Anne doesn’t limit herself to simply providing her clients with golf tips, she shares her opinions on players and how popular culture translates into the game.
• Visuals – she uses photos or video in her emails to explain herself.
• Personality – you can feel Anne in the newsletter, which should be an objective for everyone – if someone has elected to receive your correspondence they want to hear what YOU have to say.
• Anne archives content from her newsletters on her website.   Over time Anne has built up an impressive library of golf tips on her site that made their debut in a newsletter.  We include links in the current newsletter to the Tip Library, hence driving traffic to her site and reminding her students that her site is a resource – not just an online brochure trolling for new clients.

Send me an email or ring, 508-801.0771 to learn more strategies for using newsletters in your online marketing mix.

Tags: newsletters

This entry was posted on Wednesday, October 14th, 2009 at 10:29 am and is filed under newsletters. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.