Eileen Lonergan

Yesterday my friend Chris Donley, developer of the incredible Message Sherpa, and I went to Boston to hear Seth Godin speak.  I took notes on my iPad (I will stop working that into every conversation very soon, I promise).

Here is a brief list of my notes:

• Ideas that spread win
• People like to do what other people like to do
• The success of his ebook (he gave it away free online and ended up making a boat load of $ from it!)
• If everyone knows your idea everyone wins
• There is a lot of businesses who succeeded by making average stuff for avg people (Dunkin Donuts)
• Avg stuff for avg people doesn’t work any more
• Conversation business (the internet)
• Tribes share vocal point of view and want to stay together
• Keep your tribe loyal
• The dip – where to migrate into the niche
• Be the best at 1 thing not competent at everything
• Some have a mentality of “do this no one will laugh at you” (the safe route – low risk – education examples)
• You don’t have to be safe
• Failure isn’t a problem in this point in time
• When at work comes as close as possible to getting fired every day
• Speak up write reports and be generous
• Someone who makes something happen is indispensable  if you are someone who can make something happen you will be indispensable.
• Don’t be afraid to ship

Much of this is of course my interpretation of what he was saying, I would love to hear your feedback.  If you have read any of books or follow his blog have any of these strategies worked for you?  I’m curious.

Tags: Eileen Lonergan, message sherpa, seth godin

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