Eileen Lonergan

How to Have A Static Piece Of Content As An Introduction To Your WordPress Blog I have been working on a site (that has yet to be launched) and the client wanted to have a blurb about the blog that remained constant.  As you know, each time you create a new blog post, that one [...]

I really enjoy all of my clients, but I am super excited that I have been hired by a real live fictional character!! No lie, Gilda Joyce Psychic Investigator must have had a premonition that I was hoping for a spunky, fashion forward young girl to add to my roster! The Gilda Joyce mystery series [...]

Last week, out of the blue, I got a call from Laura, the publisher of Mom Technology, asking me a question about my website.  As we chatted we realized that we are both taking an online class taught by my friend Don Campbell of Expand2Web. Laura’s site has lots of useful information, product reviews, links [...]

I am a big fan of books, reading and authors.  I think the process of writing is a huge challenge,  getting your thoughts down, edited, produced, and to ultimately have people around the world moved by your words, is a huge accomplishment that leaves me in awe. I have a few friends who are authors, [...]

I don’t talk about this too much, but I am a ghost writer for a few different blogs.  The reality is, blogging is not easy for everyone and it is always smart to outsource the things that get in the way of you doing what you are really good at.  I believe strongly that the [...]

It isn’t enough to just write a great story and hit publish on your blog and then sit back and wait for the mobs to arrive and recognize your genius. Imagine you had planned a fantastic party, you found a really hot spot for the event, booked a trendy caterer, hired an excellent band and [...]

Three times this week I  have been asked “how do I get people to follow my blog”?  Answer, lots of ways, but for the sake of time let’s start here – make sure you have the infrastructure set up for people to get your feed easily.  If you haven’t yet, go to FeedBurner and follow [...]

I heard the term Brand Ambassador for the first time this week and just love it.  It sounds very official, yet it is so basic and simple – someone representing your brand in a positive way and spreading the message to the rest of the world (or your town, depends on how global you are [...]

I just read this article on a blog that I follow, Mashable, The Social Media Guide and found it so compelling I wanted to share it with everyone. Pope Benedict XVI has a message for priests of the Catholic Church: they must proclaim the gospel by not only having a website, but by blogging and [...]