Eileen Lonergan

I heard the term Brand Ambassador for the first time this week and just love it.  It sounds very official, yet it is so basic and simple – someone representing your brand in a positive way and spreading the message to the rest of the world (or your town, depends on how global you are [...]

One of the blogs I regularly read is Marketing Charts, recently I came across this post, 10 Branding Trends for 2010: Value is the New Black.  Of course I was motivated to read, simply because of the title; however the point of view and information is very compelling.