Eileen Lonergan

Last week I got an email out of the blue from someone I had never heard of, asking me if I would be interested in designing some websites in Thesis.  This got me thinking, why did the sites have to be in Thesis?  The Expand2Web Small Business WordPress theme was the very first theme I [...]

Reviews are an amazing way to boost your rankings, relevance and results. I suggest you ask your clients to leave a review of your business.  By using the steps in this example I will show you how to leave a review for FlourGirlsBakingCo.com on Google: The person writing the review will need a gmail address, [...]

It isn’t enough to just write a great story and hit publish on your blog and then sit back and wait for the mobs to arrive and recognize your genius. Imagine you had planned a fantastic party, you found a really hot spot for the event, booked a trendy caterer, hired an excellent band and [...]

There is a simple way to see if Google is finding your site in the search engines.  In the Google search bar type site:yoursitename.com. This is an important test for a few reasons: Is your site getting crawled?  If not then you will never move up in the organic ranks ie – none of your [...]

This past Monday Google replaced the familiar local map that appears at the top of organic search results with 7 listings instead of 10.  The prestigious 10 pack that so many had worked diligently to break into is now even more exclusive, quickly coined the Lucky 7. My friend Don Campbell of Expand2Web wrote an [...]

Twice this week I have been in two conversations where people were unclear of the differences between SEO and SEM.  Search Engine Marketing (SEM) refers to the paid ads that you see on websites, commercials, banner ads, or the ads at the very top of the page, or along the right hand side of a [...]