Eileen Lonergan

I don’t talk about this too much, but I am a ghost writer for a few different blogs.  The reality is, blogging is not easy for everyone and it is always smart to outsource the things that get in the way of you doing what you are really good at.  I believe strongly that the [...]

It isn’t enough to just write a great story and hit publish on your blog and then sit back and wait for the mobs to arrive and recognize your genius. Imagine you had planned a fantastic party, you found a really hot spot for the event, booked a trendy caterer, hired an excellent band and [...]

My most recent web design project was for Custom Window Products in Mattapoisett, MA.  I was called in to brainstorm on-line marketing options, when we decided that the whole site was ready to be re-upholstered. I wanted to showcase as much work as I could for the clients, a Hunter Douglas Dealers & Master Installers, [...]

As I have mentioned before, I love a year in review, which is a natural evolution to prepping for the year to come.  One of the people I follow on Twitter posted this article by Chris Brogan, Wiring Yourself for Success. The gist of the article is to write your three words for the upcoming [...]

Twice this week I have been in two conversations where people were unclear of the differences between SEO and SEM.  Search Engine Marketing (SEM) refers to the paid ads that you see on websites, commercials, banner ads, or the ads at the very top of the page, or along the right hand side of a [...]