Eileen Lonergan

Last week I got an email out of the blue from someone I had never heard of, asking me if I would be interested in designing some websites in Thesis.  This got me thinking, why did the sites have to be in Thesis?  The Expand2Web Small Business WordPress theme was the very first theme I [...]

I really enjoy all of my clients, but I am super excited that I have been hired by a real live fictional character!! No lie, Gilda Joyce Psychic Investigator must have had a premonition that I was hoping for a spunky, fashion forward young girl to add to my roster! The Gilda Joyce mystery series [...]

I don’t talk about this too much, but I am a ghost writer for a few different blogs.  The reality is, blogging is not easy for everyone and it is always smart to outsource the things that get in the way of you doing what you are really good at.  I believe strongly that the [...]

It isn’t enough to just write a great story and hit publish on your blog and then sit back and wait for the mobs to arrive and recognize your genius. Imagine you had planned a fantastic party, you found a really hot spot for the event, booked a trendy caterer, hired an excellent band and [...]

My most recent web design project was for Custom Window Products in Mattapoisett, MA.  I was called in to brainstorm on-line marketing options, when we decided that the whole site was ready to be re-upholstered. I wanted to showcase as much work as I could for the clients, a Hunter Douglas Dealers & Master Installers, [...]

There is a simple way to see if Google is finding your site in the search engines.  In the Google search bar type site:yoursitename.com. This is an important test for a few reasons: Is your site getting crawled?  If not then you will never move up in the organic ranks ie – none of your [...]

Web Design and Internet Marketing Tips by Eileen Lonergan: You Tube as a Search Engine and Marketing Tool.

What is SEO? Search Engine Optimization is the process of improving the ranking of a website within the search engines via a natural (unpaid) process. It is attractive for websites to have a higher organic (unpaid) ranking with a search engine (ie Google, Yahoo! and Bing), as the higher your website appears in the search [...]

Twice this week I have been in two conversations where people were unclear of the differences between SEO and SEM.  Search Engine Marketing (SEM) refers to the paid ads that you see on websites, commercials, banner ads, or the ads at the very top of the page, or along the right hand side of a [...]