Using Spotify to Drive Traffic to Your Website
Written by: Eileen Lonergan
I have the great fortune to run a website and social media for a local restaurant, Turk’s Seafood. The client is great, they are friends of mine and I actually gained them as a client after they bought my donation of a website to a local charity event.
I have to tell you, the number of Likes and engagement their Facebook page receives is very impressive, but I always like to continue to drive traffic to their website. Why I don’t rely on Facebook exclusively:
- SEO: traffic to the website is a great way to keep the attention of the search engines
- People can lose interest in Facebook
- I am not a one platform marketer
I have been using Spotify for a while on and off and it occurred to me the night how fun it is to create playlists and that it is super easy to embed those into WordPress. I simply added the Spotify Embed Plugin to the site, then add a bit of code to your page to get the output you are looking for:
You just need to place a Spotify HTML link into your post. The links should look like these:
Customizing the output
To customize the output you need to place your link into the
shortcode. (see more on this on their website)
I created and embedded a playlist for Turk’s simply called: End of Summer Playlist and guess what, two hours into posting a link to the page on Facebook the page had 86 views. Not bad right?
Are you using Spotify for fun or work? Can you see some cool integrations? Playlists while you are cooking, relaxing play lists for my therapist client, music to work out to for my exercise guys – I am into this!
Upon request, here is the End of Summer Playlist
Morning Work Playlist (curated by Michael)