Eileen Lonergan

Writing copy for your website is different than writing copy for other forms of media, not only do you need to please your reader, you need to please the search engines.  You could hire Dan Brown himself to weave a tale of mystery and intrigue, but if the right keywords are featured, Google, Yahoo! and Bing will never find it and you won’t land on the coveted first page of search results.   On the same note, if I wrote web design and internet marketing fifty times in a row on my home page I am one click away from landing in the discard heap.

Some things to keep in mind:

• write for your customer – people want to know what you can do for them – we have every size and color of every widget ever made and we express ship- bingo
• remember keyword relevance – widgets need to be mentioned not only in the copy but in your title pages and your url.
• Your website can have as many pages as you would like.  It is a good practice when writing your design outline to  determine the keyword focus for each page and write your copy to focus on those terms.

Need help?  Ring, 508-317-7355 or send me an email.

This entry was posted on Sunday, December 6th, 2009 at 9:23 am and is filed under copy writing, web design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.